(2)
Canned tomatoes package
— One
Department
Store
(2023)
'One' is a unique department store carrying only one brand - its own private label (house brand).
Its purpose is to help combat the growing phenomenon decision fatigue, by reducing the amount of choices needing to be made at the store.
One aims to create a relaxed shopping experience. The shelves aren't crowded with competing brands and excessive amounts of each item; instead, the stores are clean, minimalistic and visually appealing. It is a highly detail-oriented brand, where customers' wellbeing comes first.
Canned tomatoes package
Decision fatigue is the inability to make decisions due to a constant state of mental overload. It’s something that we all face as human beings every minute of every day.
We make lots of decisions – more than 35,000 every day. All those decisions – large or small, conscious or subconscious – take a toll on us mentally and emotionally leading to feelings of anxiety, stress and even depression.
The best way to avoid decision fatigue is by mindfully directing our mental energy towards choices that matter, and minimizing low-stakes energy-consuming decisions.
(Which is why Steve Jobs wore the same outfit everyday!)
So what is "Ø"?
Ø is a letter used in several Scandinavians languages, and also a one-letter word in Danish meaning Island.
One as a department store aspires to provide its customers with a quiet and peaceful shopping experience. Stores are found in many major cities for convenience - but not in city centers - inviting visitors to get away from the loud, busy lifestyle.
One is a bilingual and color-coded department store. every package and sign is written in both Hebrew and English, and each department had its own color for easier way-finding.
Perforated shopping list pads, easy to rip off the departments you need to visit that day, and easily addable to a key chain for convenience.
Free postcards with easy dinner recipes - for those days you just have no idea what you want to eat.
Each postcard contains an illustrated recipe and grocery list, with products' locations around the store - for an easier and quicker visit.
